5 Free Google Tools for Marketers and Developers

It’s no secret that Google is the most effective and powerful search engine globally. I doubt anyone can imagine their lives without Google’s assistance. This search engine provides users with all the answers they need with just one click. If you’re looking for professional writing jobs, Google has the answers.

Here are five free, useful Google tools for developers and marketers.

  1. Google AdSense. This is the perfect marketing tool as it helps you make money from ads. As a blogger or a website owner, the placement of ads on your platform ensures you get something in return. AdSense will connect you with people who need to advertise their goods and services and ensure you get paid through AdSense. If you’re managing a video channel, a blog or a website, AdSense will help you find ads that are appealing to your audience.
  2. Google AdWords. This is yet another free Google tool that’s suitable for developers and marketers. It helps you run paid search campaigns. Google AdWords helps you reach the right audience at the right timing. As you know, in marketing, timing is everything. You get to target audiences in different geographical locations and boost your conversion rates.
  3. Google Ads Keyword Planner. This is a tool that works hand in hand with Google AdWords. Google Ads Keyword Planner helps you position competitive keywords that your ideal audience is likely to use in search queries. This way, each time they make searches, your Ads show up on search result pages. Google Ads Keyword Planner helps you find the right keywords to use by displaying their search volumes. This tool helps you budget for your paid search campaigns so you can get a reasonable return on investment.
  4. Google Analytics. This is one of Google’s most powerful tools because it helps you analyze the data you receive so you can make sense out of it. Thanks to Google Analytics, you can monitor your site’s traffic and track down what you’re doing wrong. The insights you get from the analysis helps you shape your website for a successful future. Data analysis helps you understand the needs of your customers so that you can deliver great user experience. Google Analytics works seamlessly with other Google tools to save you time and boost your efficiency. 
  5. Google Search Console. Last but not least, we have Google Search Console, which helps developers and marketers understand how Google views websites. It provides you with detailed reports on what you’re doing right and what you need to work on. You get to understand Google indexing and how you can improve your ranking on SERPs. It’s always good to analyze the performance of your site to find out what you need to improve on. You can integrate Google Search Console with Google Analytics to optimize the content you publish for your audience.


Google tools help marketers and developers identify issues on websites and figure out how to fix them. The fact that these tools are free means you get to boost the performance of your site with no added costs.[]